Friends of the Academy Platinum Circle


You’d expect the designers of a fundraising brochure for the California Academy of Sciences to include beautiful 4-color images of pristine locations and exotic wildlife. But putting a real butterfly on the cover?

Well, it certainly looked real thanks to holographic foil stamping placed on top of the image. The print and design team took a traditional 6 x 9 folded 6-page format to new heights with the shiny, color-morphing effect.

With an expected nod to the environment, 100 lb. Environment 100% PCW Cover was used on the project. The glowing butterfly (as well as the other color images) popped off a solid black matte background (4cp + bump black + coating).


Project Details

Title Friends of the Academy Platinum Circle Client California Academy of Sciences Date March 2013 Design Andrew McCormick
Rhonda Rubinstein
Print Watermark Press
San Francisco, CA
Paper Neenah Environment 100% PCW
100 lb. Cover

Production Details

Dimensions 6" x 9" Page Count 6pp Print Quantity 15,000 Production Time 2 weeks Printing Method Offset Number of Colors CMYK, PMS, bump black, coating Finishing and Binding Holographic foil stamp
(Apex die)

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