So how does a major airline manufacturer (Boeing) introduce an innovation as big as the “first aircraft of a new generation” (the Dreamliner)? Well, they roll out with a PopOut of course!
From a production perspective, this piece is really all about the presentation and the excellence with which it was conceived and crafted. It’s a neat package that makes the most of the real estate it’s been given (dimensions of the final folded piece are 5.25” x 3.75”) – not unlike those overhead compartments!
The left side of the brochure has been packed nicely with stitched-in pages that tell the Dreamliner’s creation story while the right side is a testament to the beauty of PopOuts. What better way to visually symbolize and remind viewers of the engineering feat of this flying marvel that with an amazing spectacle of folding prowess.
Boeing PopOut Brochure was featured as a Paper Inspiration.