Boeing PopOut Brochure


So how does a major airline manufacturer (Boeing) introduce an innovation as big as the “first aircraft of a new generation” (the Dreamliner)? Well, they roll out with a PopOut of course!

From a production perspective, this piece is really all about the presentation and the excellence with which it was conceived and crafted. It’s a neat package that makes the most of the real estate it’s been given (dimensions of the final folded piece are 5.25” x 3.75”) – not unlike those overhead compartments!

The left side of the brochure has been packed nicely with stitched-in pages that tell the Dreamliner’s creation story while the right side is a testament to the beauty of PopOuts. What better way to visually symbolize and remind viewers of the engineering feat of this flying marvel that with an amazing spectacle of folding prowess.

Boeing PopOut Brochure was featured as a Paper Inspiration.



Project Details

Title Boeing PopOut Brochure Client Boeing Date September 2007 Design Boeing Print PopOut Branding
Dallas, TX
Paper Iggesund Invercote 150 gsm
Chromomat 350 gsm

Production Details

Dimensions 5" x 3 6/8" folded Page Count 20 Print Quantity 200,000 Production Time 6-8 weeks including freight Printing Method Offset Number of Colors CMYK Finishing and Binding Gloss Finish

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