Ahoy Stationery Card

856-ahoy-1

We believe that print is now boutique, and sought to share its effectiveness with our clients.

– Darcey Ohlin Lacy, Watermark Design

 

Watermark Design’s objective when creating its 5”-x-7” Ahoy stationery card was to engage and inspire current and potential clients by showcasing the company’s services, which include hand lettering, watercolor illustrations and the ability to produce a premium print product. The elegant card features the hand lettered, foil-stamped word “Ahoy” against a blue watercolor background. The foil stamp highlights the fine details in the word and shines against the matte background of Crane’s Lettra.

During the production process, the design team learned that the beautiful watercolor background could not be letterpress printed, so they found other ways to achieve the letterpress look while maintaining the 4-color background.

“We achieved a premium look by offset printing the custom watercolor texture on two sheets of 110 lb. Neenah Crane’s Lettra [Get the Swatchbook], laminated together to create a luxurious 220 lb. feel, followed by foil stamping the hand-lettered Ahoy,” says art director Darcey Ohlin Lacy.

The piece created an uptick in outreach responsiveness, social media interaction, and client interest in premium-level printed projects.

 

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Project Details

Title Ahoy Stationery Card Date January 2016 Design Watermark Design Jena Thielges, Darcey Ohlin Lacy Print Worth Higgins Printing Richmond, VA Paper Neenah Crane's Lettra 220 lb. DTC

Production Details

Dimensions 5 x 7" Print Quantity 500 Production Time 4 weeks Printing Method Offset Number of Colors CMYK + foil Finishing and Binding Hand-lettered typography, foil




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