2016 Rio Games Popup Invitation

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rio 2016 popup invitation

In a year in which the Summer Games are plagued by political protests, off-the-scales water pollution, and the usual insane bans on uses of words like, um, “Olympic,” this pop-up book/invitation to the event sent by Bell Canada to 25 of that country’s top business leaders may be one of the highlights of this year’s games.

rio 2016 popup invitation

Granted, the exterior is a pretty sedate affair…

rio 2016 popup invitation

…but once you begin to open it up, you gain a keen appreciation for how much thought went into crafting this piece. It took 11 mockups and over four months before printers Flash Reproductions (they of the mind-blowing Wayward Arts magazine) were able to finally bring this design by Zulu Alpha Kilo to life. (Check out the “Production Lessons” on this UnderConsideration writeup for an idea of just how complicated this was.)

One of the most impressive aspects of all this is the fact that not a drop of ink was spilled on the inside of this cloth-bound book: all of that vibrant color is made possible by Neenah’s appropriately named Astrobrights [Get swatchbookline!

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Project Details

Title 2016 Rio Games Popup Invitation Client Bell Canada Design Zulu Alpha KiloToronto, Ont., Canada Print Flash Reproductions Etobicoke, Ont., Canada Paper Neenah Astrobrights 80 lb. Cover: Re-entry Red, Blast-Off Blue, Solar Yellow, Gamma Green, Eclipse Black, Stardust White

Production Details

Dimensions 12.5" × 10.5" Print Quantity 50 Production Time 5 months Finishing and Binding Cloth binding, laser die cut


2 Comments
  1. Miss Bee 2 years ago

    It truly is a nice piece, but it astonishes me that, with all the money, hours, care and craft that went into it, they didn’t bother to check if they had spelled the name of the city correctly on the cover.

    • Author
      Aaron Berman 2 years ago

      Wow! What a great catch – good eye!

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