King Solutions Brand Identity


I would bet my ETA that there aren’t too many logistics companies with a brand identity as fresh and inventive as the one Fame Retail created for King Solutions. And I’m just going to say it … Sorry Brown, I prefer this visually vibrant color palette any day of the week.

The crown logo is apropos given the company name, but the way it’s executed with clear foil stamping and that emboss/deboss technique gives it modern appeal and a sense of movement and dimension. Also notable on the business cards is a really simple idea that had a very humanizing effect: one line that reads Hi. I’m [Insert Name]. It’s such a courteous touch.

I have to say my other favorite piece in this suite is the capabilities brochure with pocket folder cover. The black-and-white photos print beautifully on the sleek feeling Cougar Opaque Smooth. The copy here is crisp and displays a sense of humor that conveys an approachable and friendly culture. And once again, that triumvirate of eye-popping colors keeps you moving through the pages.


Project Details

Title King Solutions Brand Identity Client King Solutions, Inc. Date May 2013 Design Bruce Edwards, Eric Weiss, Sutasinee Seitz, David Bennett, Tommy Perez Print Shapco Printing Minneapolis, MN
Print Craft St. Paul, MN
Paper Domtar Cougar Opaque
Smooth 80, 100 lb. Text
100, 160 lb. Cover
Label: Econotac Matte 60 lb. Text

Production Details

Dimensions Business Cards: 3.5" x 2" Notepad, Letterhead: 8.5" x 11" Notecard: 3.75" x 11"
Mailing Label: 7.75" x 3.25"
#10 Envelope
Page Count Brochure: 4 pg. Pocket
Folder with 20 pg.
Stitched-In Pamphlet
Print Quantity Business Card: 21,500
(58 versions)
Letterhead: 2,000
Notecard, brochure: 2,500
Notepad: 500
Envelope, Label: 5,000
Production Time 3-4 weeks Printing Method Offset Number of Colors Business Card: 3 colors
Letterhead, notepad, notecard, envelope: 2 colors
Brochure: Cover: 5 colors
Label: 2 colors + tinted varnish
Finishing and Binding Business Card: Foil + deboss on 1 side
Brochure: Foil, saddle-stitch
Notecard, envelope: Foil


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