These QR codes Got Attendees Moving

It seems a lot of folks have been having fun (and getting their exercise) thanks to a promotion called CodeNewPage.

Trekk developed the promo for NewPage to use at various trade shows this year, and reports say attendees have literally been running to the booth. So what’s up?

QR codes were placed on large floor graphics, on posters at the booth, on printed conference bag stuffers, and even on the backs of booth staff clothing. Show attendees scanned the codes using their smartphones with the potential to receive prizes throughout the conference.

Once scanned, QR codes took participants to a mobile website where they could view continually changing messages and brand value statements. If a prize message appeared, such as “the first 5 people to booth (#) will receive an Apple TV,” attendees would race to the NewPage booth to claim their prize.

When it was introduced at the 2011 Dscoop6 conference, the CodeNewPage promotion garnered a 14 percent participation rate among attendees.

Click here to request a free printed infographic poster detailing all the lessons NewPage learned throughout this unique trade show program.


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