Today’s over emphasis on digital technology seems to be spurring a backlash of creativity on the paper front, if recent projects are anything to go by. Animation on your computer or smartphone screen – not that big a deal. Animation on the pages of your paper book – huge deal!
Artist Rafael Parra Toro has gone back to the moiré effect to create a tome called The Pop on Op book. Simply by sliding paper levers back and forth you can witness stunning animations on the page.
Being one of those creations that you have to see to appreciate, we suggest giving the following video a watch. And yes, it’s another Kickstarter project. But as we determined a long time ago, crowd-funding is pretty much the only way anything cool gets done anymore.