Andrew Sobel and Jerold Panas
This book shows you how to use thought-provoking questions to engage prospects and uncover their most pressing issues. It gives you the tools to get inside the heart and mind of anyone you meet. In 35 inspiring chapters, you’ll meet a fascinating group of men and women. Through these riveting, real-life stories, you’ll learn exactly how each power question was used and the impact it had.
You’ll discover how you can transform your daily conversations—and even someone’s life—through powerful questions that anyone can master. You’ll learn how Steve Jobs asked a single motivating question that led to breakthrough results in developing the Macintosh personal computer. You’ll see how an unasked question cost a major company a huge project bid.
Publisher: Wiley (February 2012) ISBN-10: 1118119630