Pop-up Paper Coffee Mugs

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cup_125In an excellent example of “dimensional marketing,” Nescafé France came up with a fantastic promotion: appropriately branded newspaper wrappers complete with two paper mugs that literally pop up into the proper shape, each with coffee powder inside. Simply add hot water and presto: instant coffee for you and a friend!

(And for more dimensional marketing magic, check out the July 10th free PaperSpecs webinar on the subject!)

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