Multipaper Self-promotion

four_125In recent years, some of the most impressive experimental projects we’ve seen have been self-promotional ones. Of course it’s far easier to sign-off on your own crazy creation than to convince a paying client to do so. Take Four Minutes to Midnight, a 150-page, 4.8-by-7.8-inch magazine whipped up by Montreal’s Loki Design.

While the selling point may be the wild abandon enjoyed by its roster of international contributors, it caught our attention because of the sheer number of papers used. Get this:

Cascades / Enviro 100
Neenah / Astrobrites / Eclipse Noir
Neenah / Royal Sundance / Natural
Neenah / Classic Toile / Cover

Check out more photos and some brief production notes at




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