Polish design firm ZUPAGRAFIKA has come up with one of the most creative promos we’ve seen: a paper cut-out-and-build-yourself miniature poster column, as well as eight tiny posters to stick on it.
Made of 100% recycled cardboard and paper, the kit, when assembled, looks remarkably like a real stone column. And the posters that you stick on it are small versions of actual posters the design firm has created. The end result: a desk accessory only the hardest-hearted would throw away, and therefore a constant reminder of ZUPAGRAFIKA’s work.
Of course the concern is that there might not be all that many people out there with the time and patience to actually put something like this together. Still, a really unique piece brilliantly executed.