If you’ve spent the past month with the nagging feeling that there’s something in your direct mail setup that you really need to take a look at, Trish Witkowski from foldfactory.com is here to remind you with three little words: Folded Self-Mailers (FSM).
Yep, your grace period for those “new” USPS regulations that went into effect in December 2011 is over. As of Jan. 5th, noncompliance is going to cost you.
Thankfully, Trish has recorded a 7-minute video in which she walks you through what you need to know about:
- Tabbing requirements
- Fold placement
to stay on the good side of the postman. And she does it all with her trademark friendly, knowledgeable manner that almost makes you forget she’s talking about, well, FSM.