French clothing company Lacoste recently added a men’s cologne to its Lacoste L!VE line of products. But what got our attention (thank you The Dieline) is the handmade pop-up book they created to explore the scent using two more senses than you normally would imagine you’d need.
The pop-up itself was engineered by Belgium’s Wildvertising; paper design by that country’s Ink Studio. Facebookers will find additional photos of the project here.
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