By Sabine Lenz
The packaging concept was enticing. The foil stamping divine. The color story… No matter how elegant and beautifully wrought the piece, it seems that too often we’re presented with images of a finished product that leave us asking: How did they do that? That leave us wondering what went on behind the scenes.
This was something we wanted to remedy with “In the Design Studio,” a new short-video series. And while our first inclination was to keep it exclusively for PaperSpecs PRO members, we felt the first episode – a look at the creation of the colorful Peacock Parfumerie packaging – really should be available to everybody. Equal parts inspiration and explanation, this video captures the challenges and triumphs of pulling off a high-end design, all within a limited budget.
As this is the first episode in a series, we’d love to hear what you think. Too long? Too short? Want to see more? Want us to take up needlepoint instead? Please send us your thoughts today.
Seeing designers worldwide struggle to stay current with new papers and paper trends inspired Sabine Lenz to create PaperSpecs, an independent and comprehensive Web-based paper selection tool and weekly e-newsletter. Growing up in Germany, she started her design career in Frankfurt, before moving on to Australia and the United States. Lenz worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM, and KPMG. Lenz is a noted speaker and author on paper issues and educational topics related to the paper industry.