Indicia Can Now Be More Creative

While the U.S. Postal Service (USPS) will officially launch its Picture Permit Imprint Indicia program June 24, 2012, you can get started now.

The program provides new advertising opportunities for commercial mail customers by allowing them to use corporate logos, product visuals or other brand images in the permit indicia space on their mail.

“Dozens of our largest customers looking to increase brand awareness and increase the effectiveness of their mail have asked us to allow more creativity in the design of their permit indicia,” said Gary Reblin, vice president, Domestic Products. “Permit indicia enhanced with logos, photos or other brand images increase the visual impact of the mailpiece as well as its open rate and value.”

For an overview of the Picture Permit Imprint Indicia offering, including program requirements, FAQs, and an application form, please visit the new website. “The application is a simple four-step process,” said Reblin.

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