HOW 2016: Swatchbooks & Promos

french packaging design4

This year’s HOW Design Live was a whirligig of inspiring talks, great people, and of course getting to see and hold the latest swatchbooks and promotions that paper mills love to shower us with during conference season. PRO members: In case you missed them or didn’t get the opportunity to attend HOW this year, simply click on the appropriate links to order your copies below. (And if you’re not a member, why not try out a PRO membership free for 7 days?)



Colorplan 50 Colors… (Legion Paper) Discover the 50 colors, 25 embossings and 8 weights offered in the Colorplan portfolio of fine papers distributed by Legion Paper. Whether you have a thing for Fuschsia Pink, an appreciation for Sapphire, or desire the sturdiness of Stone, you’ll find a paper to your taste among this wide selection.



French Paper Total Package (French Paper Co.). Never one to do things by half, French Paper Co. unveiled these gorgeous demonstrations of how the various weights and colors of its many offerings can be transformed into stunning packaging. Printed, foiled and embossed by Franklin Press and Macintosh Embossing, these promos are bound to linger on designers’ desks long after others have been filed and forgotten.



Colorplan Color Directions No. 3 (Legion Paper). The third installment in the Colorplan Color Directions series distributed by Legion Paper provides a curated palette of Colorplan papers, contextualized in line with emerging lifestyle trends.



Make Your Mark on Cougar (Domtar). Featuring both digital and offset printed components, the 2016 “Make Your Mark” on Cougar promotion demonstrates why Cougar’s broad breadth of line is the perfect high quality product to carry your unique brand.



This is Green (Appleton Coated). The trend spotters over at Appleton Coated have transformed the current craze for adult coloring books (no, not THAT KIND of adult 😉 ) into a fun promotion called “This is Green: A Paper Fantasy Land,” featuring cover artwork by Molly Z.




Blueline by Domtar Vol. 2 Spring 2016. This is the latest issue of Blueline, a quarterly magazine designed to bring printers and creatives together. Each issue follows a theme relevant to today’s creative industry and provides a range of insights that shed light on topics you care about. This issue’s theme: “innovation in our industry.”


Leave a reply

Your email address will not be published. Required fields are marked *


© 2002 - 2024 PaperSpecs

Log in

Forgot your details?