NewPage’s 7 pt. Sterling Ultra web cover paper served as a key component in an award winner – the Super Bowl XLV collector’s edition program cover produced by its customer, Hazen Paper.
Hazen’s marketing entry swept the “decorative/display” category in the Association of International Metallizers, Coaters and Laminators (AIMCAL) product competition awards.
Hazen created the custom holographic image and embossed it onto transfer film that was coated in-house. Hazen then metallized the transfer holographic material and transfer metallized the coated two-side NewPage paper stock.
The final step involved sheeting and printing the 19×36 inch sheets in register with the holography. Once printed, Quad/Graphics (Sussex, Wisconsin) bound the cover to the program.