Tires. Zzzz. Annual reports. Zzzzzzz! But somehow Pirelli’s 2012 annual report is anything but sleep inducing. From the word “future” in several languages printed on the edges of the book to the way it all fits together neatly into one beautiful binder, we are elated. And that’s not even beginning to describe the compelling use of typography on the inside. (It won Milan’s Cacao Design a Certificate of Typographic Excellence from The Type Director’s Club earlier this year.)
Screeeeeech! That’s sound of our tires braking for this beautiful book.