Blurb + InDesign = Game Changer

While HP’s MagCloud has helped hundreds of would-be publishers produce  slick print-on-demand magazines for a few years now, POD book printer Blurb may have just done that company out of a gig.

Starting this month, an Adobe InDesign plug-in will enable anyone with that software and an Internet connection to print magazines and brochures using Blurb’s well-respected service. Not surprisingly, those who use Blurb will face some pretty hefty per-item fees unless they print in bulk, putting a slight dent in what is gained by avoiding offset printers in the first place:

  • Magazine (single issue): 20-220 pages, 8 ½ x 11” perfect bound, 60 lb./89 gsm paper, UV Satin finishing, starting at $10.95/copy
  • Brochures: 4-48 pages, 8 ½ x 11” saddle stitch, 80 lb./118 gsm paper, uncoated/UV Satin/UV Gloss finishing options, starting at about $7 each.

Like its books, Blurb’s magazines and brochures are printed on HP Indigo presses.


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