12 Ways to Increase Response Rates

Tuesday, March 13, 2012
2:00 p.m. Eastern (11:00 a.m. Pacific)

Postcards and self-mailers are a great direct mail medium these days if you want to get the attention of overscheduled, distracted prospects. But there’s more to achieving killer response rates than simply choosing one of these formats.

Alan Rosenspan, president of Rosenspan & Associates, a direct marketing creative and consulting firm, is the guest speaker for PaperSpecs’ next free webinar, “12 Ways to Increase Response Rates.”

Rosenspan, who has won over 100 awards for creativity and results (including 19 DMA Echo Awards) translates his remarkable record into practical, proven tips and techniques you can use to create your own impressive direct mail results. In this webinar, he will reveal:

  • Techniques guaranteed to at least double your postcard response
  • How, when and why to use personalization
  • Mistakes that will instantly doom your postcard campaign
  • The most successful teasers and offers that dramatically increase response
How to Integrate QR codes and personalized URLs the right way

“12 Ways to Increase Response Rates” is free thanks to the generous support of Kallima Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.


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