Domtar has released a new series of videos in its award-winning “Paper Because” campaign.
The videos rely on satire to highlight how using paper responsibly makes business sense and how it’s also an environmentally sound choice.
The 30-second spots take a humorous look at office settings where the pressures to go paperless are taken to ridiculous lengths. In early 2012, new print ads will be added to the campaign in trade and consumer media, while the videos and banner ads will appear on a variety of news websites.
“The Paper Because campaign promotes the responsible use of paper, while also reminding people of just how effective paper is in communicating on logical and emotional levels in so many business and personal settings,” said Lewis Fix, vice president of Sustainable Business and Brand Management at Domtar.