Tuesday, October 22, 2013
2:00 p.m. Eastern (11:00 a.m. Pacific)
In this free PaperSpecs webinar sponsored by Neenah Paper, guest speaker Kevin Shaw will reveal his pro tips for designing labels that set brands apart in the highly competitive wine and beer markets.
Palo Alto, California – October 9, 2013 – Have you ever seen a square wine bottle? How about a wine bottle wrapped in beautiful paper printed with recipes and images? These are just two of the innovative designs created by Stranger & Stranger, an-award-winning packaging design and branding company specializing in alcoholic drinks.
Founder and creative director of Stranger & Stranger, Kevin Shaw, will be the guest speaker at PaperSpecs’ next free webinar – Designing Spirited Labels.
“Kevin looks at label and packaging design with a truly unique eye,” says Sabine Lenz, founder of PaperSpecs. “The work he’s done for clients like Safeway’s recently launched Blimey brand is so exciting. His tips and insight are invaluable for anyone selling in a crowded marketplace.”
“Oscar Wilde said, ‘The only thing worse than being talked about is not being talked about,’ and we have that tattooed on our eyelids (figuratively speaking). But we do believe that it’s best for a product to be picked up and returned than not to be noticed at all,” says Shaw.
As well as showing examples of the many award-winning labels his firm has produced, Shaw will share his insights on:
- Labels as decision makers
- Designing labels that sell
- Why people pick one bottle over another
- How label printing differs from other print projects
- Tips on how to approach label design
- Specialty print processes for labels
- Selecting the right label stock
- Label possibilities beyond alcohol
Who Should Attend
“Designing Spirited Labels” will be of interest and benefit to designers and marketers wanting to know more about creating beverage and food labels that build powerful brand recognition and sell product.
PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.
Thanks to the generous support of Neenah Paper, “Designing Spirited Labels” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.
About Kevin Shaw
Kevin Shaw is the founder and creative director of Stranger & Stranger (London, New York, San Francisco), a packaging design and branding company specializing in alcoholic drinks. Since 1994, they have named, researched and registered wines and spirits brands worldwide. Stranger & Stranger has created bespoke and innovative bottle shapes, labels, closures, and all secondary packaging along with marketing support material and environmental dressing. The company has won numerous awards for its work and has helped sell a billion bottles of beer, wine and spirits in one of the world’s most competitive markets.
About Neenah Paper
For more than 100 years, Neenah has been an innovative leader in the creation and manufacturing of premium and specialty paper needs. The Neenah portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT® and ROYAL SUNDANCE® Papers. Additionally, Neenah manufactures unique and premium packaging and label papers. They offer environmentally sound NEENAH® Folding Board in multiple calipers and colors, which fit perfectly in the specialty packaging market. Neenah’s packaging papers are specifically engineered for superior performance and durability, outstanding printability, and highly dependable functionality for boxes, hangtags, bags and labels. In the premium label market, Neenah offers three premium label solutions: ESTATE®, CLASSIC® and BELLA® Label. These premium label surfaces offer a variety of whites and finishes, which are press and convertor proven offering exceptional branding opportunities for wine, beer, spirits, cosmetics, condiments and more.
For more information about Neenah Paper packaging and label papers, visit www.neenahpaper.com/FinePaper/PackagingLabelPaper. For information about Neenah Paper luxury packaging papers, visit www.neenahpaper.com/LuxuryPackaging.
Neenah is committed to developing relevant mobile and online technologies including the Neenah Paper Cabinet™ for Desktop tool and the new Neenah Cabinet™ for iPad, iPhone and Android apps. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. You can connect with PaperSpecs on Facebook, Twitter and Pinterest.
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127A Coleridge Ave
Palo Alto, CA 94301