It’s OK to Leave Them Hanging

Gorgeous substrates and inspiring design ideas are de rigueur for any good mill promotion. But when it gives you a deep-down feeling that whispers, “Yep, this is why I do what I do,” then you know there’s something particularly special happening. Neenah Paper’s “It’s Okay to Leave Them Hanging,” designed by award-winning firm Design Army, is that kind of promo.

The concept behind the piece elevates the simple hangtag to luxury status and shows how to create a branding opportunity whereby retailers communicate with customers in an unexpected and impactful way. Think about it. If the tag looks THIS good and is designed with such care and detail, then the product must be even better, right? Absolutely!

An ingenious accordion folded clutch purse is constructed in such a way as to display 10 hangtags on both sides while concealing the strings to keep the presentation clean. Inside, you’ll find more papers and processes than you thought possible: diecutting; clear, raised spot UV; tactile paper finishes; register embossing; letterpress printing; fasteners galore (yarn, beaded chain, ribbon, cotton crochet thread, faux leather lace, floss and cording); eyeletting and grommets; and side sewing. This promotion is not to be missed.

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Project Details

Title It's Okay to Leave Them Hanging Client Neenah Paper Date September 2012 Design Design Army Print Fey Printing, Wisconsin Rapids, WI
Aero Assemblies, Burnsville, MN
Paper All Neenah Paper
Astrobrights Solar Yellow 80 lb. Cover & Outrageous Orchid 65 lb. Cover; Classic Columns Red Pepper 80 lb. Cover; Classic Crest Solar White 100 lb. Cover; Classic Laid Denim 80 lb. Cover; Classic Linen Epic Black 130 lb. DTC, 100 lb. Cover; White Pearl 115 lb. Cover; Crane’s Lettra Pearl White, Ecru White, 220 lb. Double Thick Cover Eames Solar White 120 lb. DTC; Esse Rosa & Sapphire 100 lb. Cover; Environment Folding Board PC 100 White 172 lb. Cover; Royal Sundance Natural White 80 lb. Cover; UV/Ultra II Translucent White 28 lb. Writing

Production Details

Dimensions 11” width x 4.25" height x 2" Print Quantity 15,000+ Production Time 3.5 months Printing Method Offset, letterpress,
raised spot UV varnish
Number of Colors Varies per hang tag sample from CMYK to multiple PMS Finishing and Binding Emboss, foil stamp, diecut, letterpress, drill, glue, grommet, accordion fold, sting, leather, laminate


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