Beertone – Beer Color Swatches

Designers and Moleskine … paper and ink … color and PMS books … chocolate and peanut butter … there are pairs that simply belong together. Here’s another one to add to your list of favorites: beer and swatchbooks!

Borrowing from the handy and efficient fandeck we all love, the team from Beertone tamed the specs for a massive product range (202 different beers from Switzerland) into this lovable, readable, useful format.

While the mating of beer and swatchbook may seem odd, it actually makes perfect sense to organize beer by color. (Beer makers actually check beer color during manufacturing.) Beertone went to great technical lengths to do the same research for this swatch.

But the beer swatch is so much more – glossary, history, food pairing ideas, suggested drinking temperature, alcohol content, country of origin, manufacturer’s website to name a few of the details contained here. And for the designer in you, CYMK, RGB and HTML color values are listed too! Dunkle Perle Brown anyone?

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Project Details

Title Beertone - Beer Color SwatchesBeertone Client Beertone Date April 2013 Design Alexander Michelbach, Daniel Eugster Print Ostschweizdruck
St.Gallen, Switzerland
Paper Coated Cover

Production Details

Dimensions 6.7" x 1.8" Page Count 264 Production Time 10 days Printing Method Offset Number of Colors CMYK Finishing and Binding Special Handwork, Special Form, Guide Assemble

  1. Vivian Marcoccio 8 years ago

    Where do I get the english version?

    • Aaron Berman 8 years ago

      Hi Vivian. Looks like all they’re selling right now is the Brazilian edition. You might drop them a line here to see if they have any other editions left:

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