NY Rock Exchange Stock Certificates

75nyrock

This piece is a blue chip of an idea for any portfolio.

Linking the concept of the stock certificate to a collectible piece of art (both things that increase in value in a happy world) is money in the bank.

The stock (80 lb. Brilliant White Mohawk Superfine Cover) definitely rose to the occasion as they threw just about every technique at it: three foil colors: clear, black and silver; blind embossed seal logo; blind debossed panel and vertical lines with brass debossing die; sculpture emboss banner and logo seal; register deboss artist name and song title; two-color letterpress: serial number and signature – a total of 11 passes through the press for finishing not including the offset and digital printing!

A real great insider tip: the use of clear foil stamping over the 4-color photo that creates a nice glossy surface on this uncoated paper.

So, are we bullish on this project? You bet!

New York Rock Exchange Stock Certificates was featured as a Paper Inspiration.

 

Project Details

Title NY Rock Exchange Stock Certificates Client New York Rock Exchange Date March 2011 Design Dave Zauhar, Z-Squared Design Print Hawk Embossing, Concord, CA
Golden Gate Litho, Oakland, CA
Paper Mohawk Superfine Eggshell Brilliant White 80 lb. Cover

Production Details

Dimensions 11" x 11.75" Print Quantity 500 Production Time 4 weeks Printing Method Offset, digital (digital printing was run first then trapped underneath offset) Number of Colors 6 colors (2 color offset with metallic inks, 4 color digital for photo) Finishing and Binding 3 foil colors (clear, black and silver foil). Clear foil stamped area over photo, blind embossed seal logo, blind debossed panel and vertical lines with brass deboss die, sculpture emboss banner and logo seal, register deboss artist name and song title, 2 color letterpress serial number and signature. A total of 11 passes through press for finishing not including offset or digital printing.


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