Type is Alive Poster

The love affair between ink and paper comes “alive” in this poster, the second in a series of three that celebrate print.

Along with type (of course!), gear, swirl and mesh shapes pop off the Crane’s Lettra Fluorescent White 110 lb. Cover in a joyous burst of living color.

The look of the palette is black, green, grey, yellow, orange and red. But the five PMS colors used generate additional secondary shades from overlap.

The 16 x 20 size really allows you to interact with this beautiful piece. One of the many reasons full-size posters bring life to the artwork. Printing with a letterpress lends the tactile and three-dimensional qualities we love.

We can’t wait to see the third installment!

Project Details

Title Type is Alive Poster Client Martin Venezky and Jeff Towner Date April 2012 Design Martin Venezky, Jeff Towner, Jim Whelage Print ThirdBay Letterpress Inc.
Petaluma, CA
Paper Neenah Crane's Lettra Fluorescent White 110 lb. Cover

Production Details

Dimensions 16" x 20" Print Quantity 200 Production Cost $3,000 Production Time 2 weeks Printing Method Cylinder letterpress Number of Colors 5 spot colors


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