The Chocolate


To one of my friends, packaging chocolate is a bit like “gilding the lily.” She’s such a fan that even the sight of semi-sweet chips in a plastic sandwich bag makes her giddy. Me? Well … I’m of the opinion that something so delicious and sumptuous should be treated with the respect and reverence it deserves.

For these handmade chocolate delights created by Francesca Pasini and served at Hotel Principe Delle Nevi in Cervinia, Italy, that translates to luxury presentation at every level. Plan b creative team found a perfect mix between classic Italian design and clean and modern elements for this project.

The perfect shade of yum (brown) anchors the box design. Silver and blue play nicely against this backdrop. Gold foil stamping imparts a feeling of prestige to the logo and the packaging. The bellyband emphasizes the artisan quality of the confections and creates a bit of anticipation. (No, we should NOT rip the box open to devour these beautiful chocolates. We should relax and savor them. Good luck with that.)


Project Details

Title The Chocolate Client Hotel Principe Delle Nevi Date February 2013 Design Maya Agassi, Max Gat-mor
Plan b creative team
Print Ravgon Printing
Paper High Quality DT White

Production Details

Dimensions 20 x 20 x 3 cm Print Quantity 2,500 Production Time 2 weeks Printing Method Offset Number of Colors 3 colors Finishing and Binding Gold hot stamp; wax seal; matte finish; silver PMS


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