We might not be as up on the latest scents as the next person but darn it we know effortlessly cool packaging when we see it, and we’re squinting at it through our lava lamp right now. Designed by Fuzzco for the perfume and pinion incense it wanted to sell through its Pretend Store, these boxes for its Eau d’eur line are great examples of letting your paper do the talking. A few New Age-y signs and symbols, a few stars – all in brilliant gold foil – and the rest is all French Paper Pop-Tone Black Licorice [Get Swatchbook] or French Construction Nightshift Blue [Get Swatchbook] – both 100 lb. Cover.
The pinion incense gets similar treatment – just look at the richness of that paper and the fantastic contrast of the foil.
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