If ever I doubted the power of great typography (seriously, I never have), this one little box designed by Nathalie Cone at Gilah Press would have taught me one giant lesson. The unassuming, approachable, inviting, and flowing script sent me straight to Google to learn more about the business. (Why yes, that’s what good design is supposed to do.)
The Charm City Cook, Amy Langrehr, is a food writer and cook. She lives in Baltimore City where she also raises Ameraucana hens in the backyard of her rowhouse. Those chickens served as inspiration for the charming illustrations that circle the box.
As I read more about Amy, I realized how much the designer knew her client and how I suspect this is why the simple box design is so successful. The Uline chipboard letterpress printed in green is so unpretentious, and yet the tactile quality gives the contents (Salted Carmel Brownies) such a high-end boutique look. The dieline is also perfect for a client so tied to local food and farming – the package assembles beautifully without tape or glue. Totally yummy.