When you’re a group of designers and content developers working away in a converted barn (behind a castle, no less) in the beautiful Kent, England countryside, you’re bound to have a special appreciation for the natural world and craftsmanship. It’s an attitude that shines through The Hideout’s new business cards, which are not only extra chunky thanks to duplexing, but also carry a funky faux wood-grain pattern. The special ingredient? White foil on Pristine White Colorplan paper! [Get Swatchbook]
Says The Hideout, “The concept of the wood grained effect was inspired by our office interior and surroundings [see below], used as a new design element throughout the rebrand.”
Martin at printing firm Identity explains how they pulled this off:
“The wood grain was foiled onto the reverse using white foil applied with extra pressure in order to create the debossed effect. The logo was dropped out at the design stage, and was applied using a Pantone specific yellow foil to register into position. This ensured that the grain effect didn’t show through on the logo itself, whilst producing a ‘multi-level’ effect in the process.
“The fronts were printed in a PMS Grey before also being foiled, but without a debossed effect. The fronts and backs of the cards were then duplexed together and left under clamps for quite some time to dry and settle down.
“The edges were then colored using a match to the new Hideout corporate yellow foil. This finishes the duplexed cards off to a very high standard.”
As The Hideout admitted to UnderConsideration, they at first tried to use a clear foil on the business cards, but ended up with a yellow tint once it was applied to the paper. Their takeaway from the experience? “It pays to talk to your printer…What you think it will look like is not always how it will come out, so their experience is invaluable.”
PRO members, don’t forget to check out your:
- PRO Guide to Foil Stamping
- PRO Guide to Embossing
- PRO Guide to Duplex Laminating
- PRO Guide to Edge Effects
(Not a member? Why not start your PRO membership today?)
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