TPAC Gala: One in a Million

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Imagine it: December 1956 … Memphis, Tennessee … a chance meeting between Johnny Cash, Elvis Presley, Jerry Lee Lewis, and Carl Perkins at Sun Record Studios. The serendipitous jam session that ensued is the backstory of the Broadway musical “The Million Dollar Quartet” and the inspiration for this retro-styled gala invitation from Tennessee Performing Arts Center (TPAC).

Jennifer Wright, the designer of this atypical square-format invitation, did so many things right. From the color palette to the typeface, I was immediately sent packing to mid-century Music City.

Including a CD that looks like a vinyl 45 was just the right note. Using the name of the event’s headliner on the envelope copy was smart too – generating interest from the start. The Johnny Cash stamps were irresistible.

The sepia-toned photos inside the program, designed by Cage Free Visual, complimented the 50s vibe very well. Choosing Natural on the Classic Crest Smooth Text also added to the vintage feel.

 

Project Details

Title TPAC Gala - One in a Million Client Tennessee Performing Arts Center (TPAC) Date August 2013 Design Jennifer Wright

Cage Free Visual
Print Minuteman Press
Nashville, TN
Paper Burgo ChorusArt Silk White
80 lb. Cover
Domtar Cougar Natural
70 lb Text, 100 lb. Cover
Neenah Classic Crest Super Smooth Natural 100lb. Text

Production Details

Dimensions 5" x 5" invitation
6" x 9" program
Page Count 12 Print Quantity 3,000 invitations
+ 450 programs
Production Cost Minuteman donated a large portion of the production costs for us Production Time 2-3 weeks for invitations
1 week for programs
Printing Method Digital Number of Colors CMYK + 1 PMS Finishing and Binding CD sleeve: cut, assemble, stuff
Program: saddle-stitched


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