Herringbone Grand Opening Invite


Is the client a big fish in a little pond or little fish in a big pond? As far as I can see, the design of this grand opening invitation positions this restaurant to be a big fish in any pond.

A shiny black jewelry box, with an unassuming white mailing label wrapped around it, contains four of the most beautifully letterpress printed coasters I’ve seen. The 60 pt. R-Board from Robert Wilson Paper has an amazing texture – think the ocean tide leaving rivulets as it washes across beach sand.

The four deep impressions that decorate each coaster (typographic logo, the invitation, a fish illustration, and a herringbone pattern that sets your eyes dancing) are printed in simple, elegant black. A double-line rule and diecut notches at each corner frame the coasters for a refined finish.

And while it may serve as a practical way to fill space and raise the coasters to the top, the addition of jewelry batting in the bottom of the box really shows care for the details that set any great design apart.

Herringbone Grand Opening Invite was featured as a Paper Inspiration.


Project Details

Title Herringbone Grand Opening Invite Client Enlightened Hospitality Group Date May 2012 Design Jeremy Dahl, Becky Nelson Print Letterpress, digital Paper Robert Wilson Paper
60 pt. R-Board

Production Details

Dimensions 4" square Print Quantity 600 sets Production Time 1.5 weeks Printing Method In to Ink Printing
San Diego, CA
Number of Colors 1 color (black) Finishing and Binding Diecut


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