2012 CSE President’s Council Invitation

Asking for charitable donations can be a fine line in 2012. Not so much because of the economics of the day, but because people are paying closer attention to the details.

Designers get to know their intended audience and are conscious of the fact that an invitation to a potential benefactor must grab that person’s attention among so many other worthy causes, while not being so ostentatious as to scream, “Hey, we’re spending all your money on this wild print job!”

The President’s Council invitation for the College of Saint Elizabeth presented just the right mix of upscale paper (Strathmore 80 lb Cover and Text) with soothing color (PMS 2915, PMS 519, PMS Cool Gray 3) and traditional letterpress embossing.

All together, the invite, reply card, belly band and envelopes convey a calm, steady, self-assured message, “We appreciate your generosity and will use your financial support wisely to do the greatest good.” Nicely done!

Project Details

Title 2012 CSE President’s Council Invitation Client The College of Saint Elizabeth Date November 2011 Design Greg Pilawa Print Cordes Printing
Wyckoff, NJ
Paper Mohawk Strathmore Soft White 80 lb. Text and Cover

Production Details

Dimensions 5" x 7" Print Quantity 1,000 Production Time 10 days Printing Method Offset, letterpress Number of Colors 3 spot colors (PMS 2915 + PMS 519 + PMS Cool Gray 3) Finishing and Binding Invitation scored, folded with the return envelope inside with reply card placed on top. Belly band wrapped around everything to secure it before being inserted into the mailing envelope.

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