Mikimoto Card

The pearls are de facto debossed on the opposite side of the sheet — and look equally fabulous. This is a rare instance of being able to have it both ways!

– Alex Chirivas, DataGraphic

 

When printer DataGraphic teamed up with cultured pearl retailer Mikimoto to invite new homeowners to visit a nearby store and receive a free gift, their mission was to create a two-sided invitation that would capture the look and feel of high-end Mikimoto jewelry.

DataGraphic duplex laminated two very different papers together to create an elegant double-thick sheet that provides an eye-catching and tactile experience for the recipient. Side 1 of the invitation features gold, flat, foil-stamped copy and an embossed image of a pearl necklace in registration, printed on Neenah’s Plike 122 lb. Cover in Cream. The gold clasp, charm and beads are foil stamped, then embossed with the pearls. A second, pearlescent foil on the front that registers with the pearl image is cleverly used here and there to mimic how the pearls would naturally catch the light. Side 2, printed on Dali Doré 107 lb. Cover in Nero, features a gold, flat foil stamp.

The deep-impression, sculptured embossing was pressed through both stocks. “This makes the bruise on the back just as important as the relief on the front,” says DataGraphic’s Alex Chirivas. “Our team paid very close attention to the die-making process, as it applied to the thickness of the final piece, to make sure it worked perfectly. I love the detail on the gold charm and latch, and the perfect registration of both foils to the embossing. Against the soft feel of the Plike surface, it’s really very nice.”

Chirivas also calls attention to the fine copy on the Dali Doré Nero surface: “We always pay special attention to the depth of impression and make sure the foil edge is clean and sharp to make sure it looks perfect but also feels right.”

 

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Project Details

Title Mikimoto Card Client Self Date May 2010 Design DataGraphic Print DataGraphic Brentwood, NY Paper Neenah Gruppo Cordenon's Plike Ivory 122 lb. Cover
Neenah Gruppo Cordenon's Dali Doré Nero 107 lb. Cover

Production Details

Dimensions 7.5 x 6" Print Quantity 500 Production Time 12-15 business days Printing Method Foil stamp Number of Colors One color Finishing and Binding Emboss




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