dVice4: From Sustenance to Sensation


With this latest issue, Digital Color Concepts once again takes us on an unforgettable journey. The fourth edition, the first to be produced completely by digital means on digital papers, explores the food culture of New York City. From taco trucks to the fine-dining rooms of haute cuisine, the talented creators (photographers, graphic designers and printers) tell the stories of food and people from every corner of the globe in sumptuous slices of life.

Untying the twine securing an outer wrapping of brown Kraft paper mounted to white butcher paper, I got quite a shock: printed images of raw pork and poultry. This revealed a chipboard sleeve that resembles an unbound hard cover case. The spine is wrapped with black linen tape; the front cover displays the DV4 logo made from white vinyl, which has been sliced into a pattern of julienned shards (this graphic element repeats throughout the printed pieces). The sleeve holds eight adventure-filled booklets.

There are too many wonderful elements in this package from papers (like Accent Opaque and Endurance) to formats and images to do them all justice, but we can say it offers creative inspiration at every turn, flip and unfold.

Some of the memorable moments in these booklets for me included:

  • Intimate photographs that set mood and atmosphere and reveal unobserved details
  • Exquisite color reproduction (at times seeming three dimensional)
  • Meaningful formatting that sent unexpected messages (e.g., the portraits in the Holy Apostles Soup Kitchen booklet where every page is cut into four pieces so you can flip the sections creating new faces from the various features)
  • Playful bonus pieces like the piece of Mylar printed with the sheet music for the Mister Softee jingle
  • Useful items such as the placements (padded and backed with chipboard) that also send you on an interactive fast food tour via QR codes.

In all, this project is thematically compelling, texturally rich and deliciously creative.

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Project Details

Title dVice4: From Sustenance to Sensation Client DCC / Otto NY Date September 2014 Design Otto NY Print Digital Color Concepts (DCC)
New York, NY
Paper White butcher paper
brown kraft paper
IP Accent Opaque 120 lb. Cover, 100, 80 lb. Text
Chipboard 100 pt.
xpedx Endurance Silk 130 lb. Cover
GPA Clear Acetate 4mil

Production Details

Dimensions Placemats: 18 x 12"
Booklets: 6.5 x 9.5"
Cards: 2.5 x 5"
Sleeve: 2.625 x 5.125"
Page Count Varies Print Quantity 500 Production Time 10 working days Printing Method Digital Number of Colors CMYK, one color, gloss & satin aqueous coating Finishing and Binding Saddle stitch, diecut,
white butcher paper mounted to brown kraft paper, cut on Zund Flatbed die cutter, hand wrapped, tied with white cotton cord


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