The 20 Biggest Logo Design Trends

logodesigntrend1Logos are everywhere, and for those who toil in the mines of design, they are the ideal – a single graphic signature meant to communicate the very essence of a company, product or person. The minds at recently put together 20 of the biggest trends in logo design; here are five of the most interesting.

1. Black and white. In many ways color is to logos what digital is to design – it’s all just a little too cheap and easy these days. When Pantone continues to find dozens of new colors at a time, there’s something stoic and, well, respectable about some good black-and-white typecraft.

6. App Store Influence. Such is the ubiquity of smartphone and tablet apps, we’re starting to see that 3D-button look creep into the logos of some companies.

8. Transparent Overlaps. Shapes are linked together using subtle gradients for a single, unique look, as in this EDP logo.


9. Honest and Simple. “Homemade and thrifty is very in,” according to CreativeBloq, and who can say otherwise? The more homemade the logo looks, the less contaminated by the excesses of big business a product appears to be.


13. Incomplete. Missing pieces of a logo actually entice viewers to study it more. Check out the identity for market-research firm Basis, designed by Johnson Banks.


19. Script retro. If everything old is new again…aw heck, who cares – script is still the epitome of cool when done right, as in this example by BrandOpus for Willie Cacao chocolate.


  1. Bruce Austin 5 years ago

    Thanks for sharing your insights on logo designing. While working with Ionva, I also learned a lot about packaging design. But your information had given me new insights. Thank you!

    • Aaron Berman 5 years ago

      Thank you for the kind words, Bruce!

  2. vervelogic 5 years ago

    New design trends and fads in logo design appear every year. So its important to keep yourself updated. thanks for the amazing post

  3. Rahul Chandani 5 years ago

    Every year many business trends design and fashion are changing. so it is very necessary to updated your logo current trends. very helpful for logo design trends please keep writing like this.

    Thank you

  4. Bhawani Shankar 3 years ago

    A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company. Thanks for the excellent post.

  5. Ashok Choudhary 1 year ago

    I think this is old trend.. but still I learned many things in this article. Thanks.

    • Author
      Aaron 1 year ago

      Yes, this article was originally posted in 2013 🙂

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