Survey: Creatives Less Creative

creative_study1bA recent survey commissioned by iStockphoto has us talking about something that we really should’ve been addressing on our own a long time ago: our shared creativity drain. And just like most stock art, the survey leaves us feeling only partially satisfied.

Between Aug. 15 and Aug. 24, KRC Research surveyed 404 creative professionals in the U.S. and the U.K. about the challenges they face. Among their responses:

  •  23% spend less than two hours a day doing creative work
  • Half believe the industry has stagnated or grown less creative in the last 10 years
  • 3 out of 4 who have time constraints (uh, who doesn’t have time constraints?) say they have too many competing priorities to make time for reflection
  • The three biggest hurdles to creativity are: lack of inspiration, funding and time.

Hardly “stop the presses” material here. Still, iStock has woven it all into a nice infographic, complete with that social-media bait we all enjoy: dumb things clients say (“make it viral” being our favorite).

How sad that the only people who seem to be addressing what amounts to a great creativity drain are the purveyors of stock images – those products usually purchased by creatives who suffer from…a lack of inspiration, funding and time.





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