Print Getting More Interactive

If you think QR codes and AR codes are cool, imagine this. The German company Printechnologics has created a new type of electronic barcode called “Touchcodes.”

According to the website, Touchcodes allow you to “quickly and easily store audio files, music videos, reports and background information electronically on paper.”

For example, you would be able to put your smartphone or tablet on a page that’s been specially printed with the invisible electronic code and watch a how-to video that goes along with that set of furniture assembly instructions … or watch a movie trailer as you’re reading the review.

The product is not available in the United States yet, and there are many questions associated with its licensing, consumer acceptance and paper recyclability. But technologies making print more interactive are definitely something to watch.

Not sure what QR and AR codes are all about? Want to know how to make your next  print project interactive? Then sign up  for PaperSpecs free webinar: From Print to Web with QR & AR Codes. Daniel Dejan of Sappi Fine Paper will answer your questions and show you how to use this technology in an integrated-media campaign.


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