Mobile AR for Ikea 2013 Catalog

We couldn’t believe it’s been this long. Ikea produced its first catalog in 1951. To say that the company has changed the way we shop and design our interior spaces is an understatement.

Now it looks like they’ll also be showing us how to use print’s latest interactive technologies to their best advantage. The 2013 catalog, which ships in early August, will include mobile augmented reality.

You’ll need to download the new Ikea Catalog App to avail yourself of the films, interactive experiences, photo galleries, and home furnishing inspiration.

The app, for both iPhone/iPad and Android, are scheduled to be available by this writing.


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