Postcards That'll Drive You Buggy

bug_125Looking to bring clients to their website to see their latest accomplishments, design firm Measure came up with three postcards featuring an insect theme. Printed on Neenah’s Esse Pearlized Latte 105 lb. Smooth Cover, each postcard highlights a different effect.

Here we have a little more detail from UnderConsideration’s detailed writeup:

“While all three postcards share bugs, each one has a different visual effect, from the simple offset printed close-up of a fly’s eyes, to the gold gilded spots on the three bugs, to the groovy holographic moth. The latter two are certainly the more eye-catching, especially as the foils react against the light, shining differently at each angle.”

For more on the printing process and additional beautiful photos, check out the UnderConsideration piece.





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