Free PaperSpecs Webinar – “How to Use Laser Cuts in Print Design”

Tuesday, July 10, 2012
2:00 p.m. Eastern (11:00 a.m. Pacific)

PaperSpecs and Neenah Paper present free Webinar: “How to Use Laser Cuts in Print Design.”

Palo Alto, California – June 26, 2012 – Delicate patterns, intricate shapes, sensual textures. Thanks to the newer laser cutting and etching techniques available today, beautiful and eye-catching designs can adorn your print projects, elevating them to creative and attention-grabbing heights. Heights we’ll explore in our next free webinar, “How to Use Laser Cuts in Print Design.”

Special guest speaker, Kathrine Headrick, paper division manager at Laser Excel, will bring her considerable expertise to this event. From years assisting clients with incorporating laser cutting into their products, she will reveal helpful tips on the process and show brilliant examples of laser-cut and laser-etched pieces.

“While paper cutting has been around for over 1,500 years, advancements in equipment now make it easy to cut paper and other substrates in thicknesses never before possible,” says Headrick.

Laser cutting and etching can be used in combination with print, foil stamping and embossing or stand on its own as a solo design element. The creative possibilities for applications in advertising, mailings, packaging, and crafts are virtually unlimited.

“A recent Neenah Paper magazine insert is testament to the ability of this beautiful medium to create unique textures,” says Sabine Lenz, founder of PaperSpecs. “The lifelike transformation in this piece turned the relatively smooth paper into the nook-and-cranny feel of etched wood. Simply stunning.”

During the 60-minute webinar, Headrick will provide insight into:

  • How the equipment and cutting process works
  • How to incorporate laser cutting into a variety of projects
  • How the cost is determined
  • How to prepare final art in a laser-friendly format
  • How to get the most visual impact from your laser art

“Laser cutting is a truly amazing technique to watch. No physical tools make contact with the paper. Imagine a focused beam of laser light ‘drawing’ your art completely through the paper stock. The laser scans the areas to be removed, and they are vaporized. No scrap remains,” explains Headrick.

Find out more about the intricate techniques of laser cutting and laser etching. Don’t miss “How to Use Laser Cuts in Print Design.” This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at

About Kathrine Headrick
Kathrine Headrick, the paper division manager at Laser Excel, has been in the laser cutting business since 1996. Over the years, she has assisted printers, finishers, manufacturers, and corporations with incorporating laser cutting into their products. She also helped launch and continues to manage Laser Excel’s retail stationery line, Paper Orchid. Kathrine has been an integral part of the company’s Management Team for seven years.

About Neenah Paper
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC®, ENVIRONMENT® and SUNDANCE® Offset & Digital Papers as well as a host of other fine paper brands. In late 2011, all four CLASSIC Fine Papers were refreshed with 10 common colors across all brands and an expanded digital paper offering. In addition, Neenah envelopes are now available in thousands of unique styles. Neenah has created relevant, useful tools that empower customers when they want it and the way they want it including the new Neenah Paper Cabinet. Visit to find out more information about the company or call (800) 558-5061. Follow Neenah Paper on Twitter: @neenahpaper; become a fan on Facebook; view images posted to Pinterest; or visit Neenah’s blog, Against the Grain.

About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements.


Copyright 2012. All brand names are the property of their respective owners and may or may not be trademarked.

Sabine Lenz
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152


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