Designing the Whole Package Webinar

Renowned designer Michael Osborne is the featured speaker at “Designing the Whole Package“,  a free webinar hosted by PaperSpecs and Neenah Paper.

michael_osborneToday, designers are an integral part of creating ever more useful and sustainable packaging, build brand relationships among competing products, give consumers a more aesthetic experience and conserve the resources from which packaging is made.

Using examples of his own award-winning work, Osborne will address these intriguing questions during the hour:

– Is package design a growth area for designers?
– Can packaging be sustainably designed?
– What is the designer’s role in creating packaging?
– How much influence does the designer have in paper selection?
– Which comes first, the brand or the package?

“Brand packaging has the daunting task of vying for the hearts and souls of consumers amongst a plethora of competitors, then the products themselves have to absolutely deliver on the brand promise,” says Osborne.

Reserve your seat today for this special event at!


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