Answer: Matte!
While you can add a soft-touch coating or laminate to create a more uncoated feel, a matte coated sheet has the least amount of coating, and thus naturally comes closest to an uncoated one.
That said, there are other factors to consider when choosing a paper for your next project. The No. 1 question to ask your clients? “What kind of presence do you want your book or brochure to have?”
For more on choosing the perfect paper without blowing your budget, don’t miss our exclusive PRO Tip:
