Must Have: International Paper
Quite frankly promotions don’t come much cooler than International Paper’s Accent Camera. Introduced at Adobe MAX, it quickly became one of the conference’s most sought-after items, and it’s easy to see why. Not only is it a marvel of DIY paper craft, but it also packs a few augmented-reality surprises, too.
Vividly printed on 120 lb. Accent Opaque Cover, this piece is instantly recognizable as a retro instant camera, complete with a slide-out tray. Inside: Several fun, Polaroid-like “photos” gleaned from the pages of the Accent Opaque swatchbook itself.
Now here’s the really clever bit. Download the IP4D app [iPhone/Android] to your mobile device, aim it at the photos, and each one comes alive with 3D objects and narration to reveal the printing and finishing techniques used to create them as they appear in the swatchbook.
Trust us, you HAVE to get one of these in your hands pronto. Enter to win 1 of 50 right now! Hurry, this contest ends July 16th. (North American entries only, please.)