Jaf Tea Brand and Packaging

771-jaf-tea-1

Jaf Tea, one of the largest exporters of tea in Sri Lanka since 1944 and a seller of quality Ceylon tea worldwide (with particularly large markets in Russia and Asia), tapped London’s Studio h to redesign the brand and packaging, and to reposition the company as a premium quality, global Ceylon tea brand. (Note: “Ceylon” is the former name of Sri Lanka.)

Inspired by the famous tea plantations of Sri Lanka, the abstract tea-bush motif has leaves that represent the contours and pathways of tea gardens. The tea bud is given a strong position in the motif and the Jaf Tea master brand, further emphasizing the quality of the tea.

The packaging is made of Metsä Board C1S and was hand-constructed. The printing incorporates CYMK, two types of silver, pale gold and spot UV.

Multiple printing techniques were used to reinforce the brand’s premium message. Finishing techniques include matte silver, gold foiling, and embossing on the tea-bush logo. Black foil was used on the master brand; a matte champagne gold background creates a subtle but distinctive effect.

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Project Details

Title Jaf Tea Brand and Packaging Client Jaf Tea Date February 2013 Design Studio h Rob Hall Print Printcare Colombo, Sri Lanka Paper Metsä Board C1S

Production Details

Dimensions 303 x 189 x 51mm Print Quantity Ongoing Production Time 3 weeks Printing Method Offset Number of Colors CMYK + 2 silvers + pale gold Finishing and Binding Spot UV, foil, emboss, box manually constructed




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