The word V O I C E S is displayed in rusty-red ink on the front cover of a textured (Strathmore Grandee) capacity sleeve printed gray. Each letter occupies its own diecut window.
As I remove the perfect bound 40-page booklet contained inside the sleeve, 4-color images of people are revealed in each of the diecut windows. Immediately, I’m drawn in. Who are these strangers? What are their stories?
The designers on this project were commissioned by the United Nations to brand its then new initiative GIVAS (Global Impact and Vulnerability Alert System) through various components – one of which was to create a compelling brochure that would encapsulate the idea of GIVAS and capture the immediate attention of its intended audience – world leaders at the General Assembly and G20 summit.
Through the artful use of simple, direct elements – black-and-white images, 2-color type and illustrations, copywriting that openly presents the strength of facts with the impact of personal stories – the design team accomplished their task.
They created an honest emotional connection between the viewer and the people the program would help while also providing essential data needed by this group of influential decision makers.
