What I’m about to say is the type of thing I never share with people who “aren’t in the business” because I know the kinds of looks I’m going to get, followed by the inevitable, “Why don’t you have some more wine, dear.” But I can say this to you. There are some print pieces that look positively good enough to eat. This simple-yet-sophisticated “save the date” card is one of them. If you told me this was a cookie, I wouldn’t be at all surprised. But that lusciousness isn’t down to the baking process, but the use of Reich Savoy [Get Swatchbook] – a 100% cotton stationery sheet that looks like it should be kept away from Mr. Whipple at all costs.
It’s hard to put my finger on why this piece speaks to me so much. Maybe it’s all the blind debossing that makes all of those symmetrical details rise to forefront. Maybe it’s the understated use of foil. Maybe those faces, designed by Don Pendleton, remind me so much of the PBS logo. Maybe I just need to get out more.
Whatever it is, the finished piece is a delightful amalgam of the perfect paper, images that harken back to icons from our collective history, and an overall die-cut shape that suggests both a church’s stained-glass window and the gravestones you’ll find out back simultaneously: till death do us part and all that.
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