How does an eminently recognizable brand in luxury home furnishings invite a hand-selected group of very important, highly respected interior designers and retailers to its rebranding party? With a fresh, new and exciting design approach of course!
For the two unique sets of printed invitations, MODE Branding and Interactive Agency used letterpress printing to successfully convey the idea of craftsmanship, tactility and refinement. Ultra thick stock (duplexed and tri-plexed Classic Crest) feels like solid wood. The clear foil embossing on the Las Vegas version looks like beautiful detailed carving.
The High Point version has the same timeless palette of navy blue and white and custom typography, but adds two more contemporary treatments: a square format and two chipboard pieces with diecut windows. The front window reveals an impressive embossed and foiled logo.