Stanley Furniture Rebrand Launch Party Invitations


How does an eminently recognizable brand in luxury home furnishings invite a hand-selected group of very important, highly respected interior designers and retailers to its rebranding party? With a fresh, new and exciting design approach of course!

For the two unique sets of printed invitations, MODE Branding and Interactive Agency used letterpress printing to successfully convey the idea of craftsmanship, tactility and refinement. Ultra thick stock (duplexed and tri-plexed Classic Crest) feels like solid wood. The clear foil embossing on the Las Vegas version looks like beautiful detailed carving.

The High Point version has the same timeless palette of navy blue and white and custom typography, but adds two more contemporary treatments: a square format and two chipboard pieces with diecut windows. The front window reveals an impressive embossed and foiled logo.


Project Details

Title Stanley Furniture Rebrand Launch Party Invitations Client Stanley Furniture Date Spring 2013 Design Ryan Simpson
Maxim Vakhovskiy
John Pietrafesa
Print Henry + Co.
Chamblee, GA
Paper Neenah Classic Crest Patriot Blue 130 lb. Cover and Avon Brilliant White 165 lb. Cover

Production Details

Dimensions Las Vegas Invite: 5.75" × 9.25"
High Point Invite: 6.75" square
Print Quantity Las Vegas Invite: 2,000
High Point Invite: 3,000
Production Time 1 month Printing Method Letterpress Number of Colors Las Vegas Invite: 2 Foils
High Point Invite: 1 Foil + 2 colors


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