CLASSIC Brands Business Cards

When Neenah Paper refreshed its CLASSIC Papers brand last fall, one of the key components in the relaunch was a focus on the 10 common colors that ran across all six paper finishes.

The notion of “A Perfect 10” became the jumping off point for the design team’s unique and inspirational design.

They sought to make these 10 colors fresh and exciting and to repetitively communicate them throughout the marketing materials that included this business card.

We loved the business card because it literally featured the actual stock – narrow strips (.375” x 2”) of the 10 colors (all done here in CLASSIC CREST Smooth 80 lb. Cover) were adhered to a base of CLASSIC CREST Stipple Epic Black 80 lb. Cover.

The result is an eye-catching 3.5″ x 2″ swatch of a business card. The artful arrangement of the colors provided visual movement as well as a light area for the contact info to be printed in black type. The Neenah logo on the front side fell in the darker stock areas, and that was done in metallic silver.

The tagline and CLASSIC logo were placed on the black side and also printed in metallic silver. Just perfect!

CLASSIC Brands Business Cards were featured as a Paper Inspiration.



Project Details

Title CLASSIC Brand Business Cards Client Neenah Paper Date September 2011 Design Design Army
Washington, D.C.
Print Fey Publishing
Wisconsin Rapids, WI
Paper 10 Colors of Neenah Classic Crest Smooth 80lb. Cover; Neenah Classic Crest Stipple Epic Black 80lb. Cover

Production Details

Dimensions 2" x 3.5" Print Quantity 500 per sales rep/marketing team Production Time 2 weeks after release of art Printing Method Offset Number of Colors 2 colors (metallic and black) Finishing and Binding 10 colors of CLASSIC CREST Smooth 80 lb. Cover trimmed to 3/8” x 12” narrow strips then lined up on a board with holes in the bottom where a vacuum suction kept them in place (similar to the method used for adhering chips for chip charts). Then a 9 x 12 sheet of Epic Black 80 lb. Cover with glue applied was set on top of the strips adhering the front and back together. The then double thick 9 x 12 sheets was offset printed front and back and then trimmed to business card size.

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