When Neenah Paper refreshed its CLASSIC Papers brand last fall, one of the key components in the relaunch was a focus on the 10 common colors that ran across all six paper finishes.
The notion of “A Perfect 10” became the jumping off point for the design team’s unique and inspirational design.
They sought to make these 10 colors fresh and exciting and to repetitively communicate them throughout the marketing materials that included this business card.
We loved the business card because it literally featured the actual stock – narrow strips (.375” x 2”) of the 10 colors (all done here in CLASSIC CREST Smooth 80 lb. Cover) were adhered to a base of CLASSIC CREST Stipple Epic Black 80 lb. Cover.
The result is an eye-catching 3.5″ x 2″ swatch of a business card. The artful arrangement of the colors provided visual movement as well as a light area for the contact info to be printed in black type. The Neenah logo on the front side fell in the darker stock areas, and that was done in metallic silver.
The tagline and CLASSIC logo were placed on the black side and also printed in metallic silver. Just perfect!
CLASSIC Brands Business Cards were featured as a Paper Inspiration.