The superstar of this direct mail piece is definitely the fold – the swing fold to be exact.
I had so much fun pulling, flipping and folding that before I knew it I had read about the special Valentine event several times (with a smile on my face). Now, isn’t that what a direct mail piece is all about?!
Choosing the ESSE Pearlized White stock provided just the right amount of sparkle to remind me that this was about the baubles, bangles and timepieces that are always a well-received Valentine gift to accompany the customary chocolates.
The client and designers also took the time to convert a matching envelope, which protected the lovely card inside and delivered that “you are special” message. The contrasting red flap that bleeds on three sides along with the swirl deco on the inside of the envelope mirror the palette and design elements from the card.
All together a delicious promotion that we fell in love with.